eSocial: I dream about internet marketing….and palm trees

From Foursquare To SnackSquare
April 29, 2010, 4:17 pm
Filed under: Uncategorized | Tags: , , , ,

In a prSnackSquareevious post I discussed the many possibilities of utilizing Foursquare and other location-sharing social sites as effective marketing tools. Someone was obviously on the same page as me, recognizing the potential of this medium and created a new site called SnackSquare. SnackSquare, currently in Beta offers businesses a way to post coupons and deals for checking in at their store or restaurant. Currently In the city I live in, one of my favorite restaurants, Carabbas is offering coupon to it’s Mayors on Foursquare. If you show staff that you are the Mayor, you can snag a free dessert with your meal.

This is a great way not only to encourage people to check-in at your location, helping to give you free social media publicity, but it will reward those who frequent your business and are loyal to your brand. SnackSquare acts as sort of a modern day punch card. Plus offering coupons and deals can also solicit new business, someone is always more willing to try a new store or restaurant if there is a discount involved!

Again, this is not a great tool for those strictly online merchants, but favors those who have brick-and morter locations. It will be interesting to see how many more deals will be popping up on this site as more people get in sync with location-sharing.

Now, if you’ll excuse me, I need to work on becoming the Mayor of my local Carabbas and get that free dessert!