eSocial: I dream about internet marketing….and palm trees


April In The D
April 29, 2010, 7:21 pm
Filed under: Uncategorized | Tags: , , , , ,

Detroit Tigers Logo“April in the D” is one of the best times of the year to be in Detroit. How about those Tigers and Red Wings?

Ok, enough about sports and down to business. There have been a few cool Social Media/eCommerce/mCommerce things happening this month right here in Michigan and I’d like to give them some props.

First I’d like to give kudos to the Pure Michigan Campaign once again! Now, I am partially biased to these campaigns because I live in Michigan and I love Tim Allen- the narrator of the ads, but I think anyone (whether they are from Michigan or not) can recognize their greatness. Last week they did something truly innovative by combining their new Radio and TV Ads with Social Media. The smart folks at Pure Michigan designated April 19-23 as “Premiere Week” and debuted a new ad each day via their Facebook Page, Twitter, and Blog. It was highly successful, inspiring many to Comment, RT and “Like.” Once again, great job Pure Michigan!

Next I’d like to bring a great article to your attention from The Detroit Free Press. This article highlights the Ford Motor Company announcement that indicated that later this year, the new Ford Fiesta will be the first car to allow the Sync technology to work with Twitter, Pandora and Sticher. This software will allow drivers to use their smart phone to control these three web services with voice commands. Ford also said that developers can submit ideas for new Sync Applications, indicating that more websites will eventually be able to be used while on the road. You can read the full article here, but I thought it was pretty cool that car companies are  recognizing the importance of mobile commerce and social media, in turn, incorporating this technology into our vehicles. It’s even better that the first to do so is a Detroit Auto Maker, so way to go Ford!

Go Tigers and Red Wings! (sorry, just had to slip that in just once more time)